About Us

ORIGIN OF THE WORD FAIDA

Meaning of the word Faida: 
  • Arabic meaning: Benefit, Gain
  • Swahili meaning: Advantage, Benefit, Gain
  • Hindi / Urdu meaning: Benefit, Gain, Good, profit 

ABOUT FAIDA

Faida is a platform that connects local shop owners (kiosks, general traders etc.) directly to the wholesalers making their orders easy and simple.
Shop owners can order what they need, Faida will place the order with the wholesaler and finally have the same delivered to the shop owners.

The app targets the rural / upcountry owners that struggle with placing manual orders.

WHY FAIDA

B2B marketplace for wholesalers and retailers
Aim to create last mile reachability
Only Bulk ordering
All in one - Platform to buy from multiple wholesalers 
in One Order
Presence on Mobile app
Integration with M-Pesa
Delivery Management with full automation
Pay on delivery process

FAIDA FOR WHOLESALERS

Increased brand recognition
Improved marketing communication
Enhanced customer experience & Improved visitors engagement 
Higher conversion rate as compared to Walk-in customers
Increase average order value
Reduce cart abandonment rates

FAIDA FOR RETAILERS

One stop Solution
Door-step delivery
Shopping experience from home
No need to travel to multiple wholesalers
Benefit of paying after delivery
Multiple Options to select from
Bulk buying discounts
Offer personalized shopping experience to customers